The housing market once again exceeds expectations after a poor reception from the chancellor’s mini-budget and regular talk of a possible slowdown, as current research suggests that in 2022, almost a third (31%) of properties are now receiving offers within an hour, compared to a mere 7% in 2018.

Over a five-year period, almost one in five (17%) properties received an offer within one hour of a viewing. An even more notable 7% of buyers made an offer on a property without attending an in-person viewing, according to data from MPowered Mortgages.

The data also outlined that properties receiving an offer in a day is up over the same period, rising from 26% in 2018, to almost half (48%) by 2022. Around 12% of homes have received an offer without a viewing this year, which could be a result of social norms shifting in light of the COVID-19 pandemic, where remote/virtual viewings became the new normal. The data showed a substantial jump in buying without viewing, up from 7% in 2018.

 Lewis commented "Our buyers now seem to really know what they are looking for and are struggling to find it. In most cases having a mortgage offer in place and therefore keen to secure a property, to utilise the mortgage terms they have, once they find a property match, they don’t hesitate."

With the Central London market also experiencing new requests from overseas buyers, looking to take advantage of the weak pound, sensibly priced properties are even more attractive and again, buyers aren’t hesitating to make their decision, whether they can make the journey to visit or not.

Strong demand and competitive buyers

To find out more about current buying behaviour, the fintech mortgage lender has launched a House Pace Index, driven by market conditions, government intervention within the property market, and consumer behaviour of wanting to ‘buy now’.

The research revealed that 38% of properties that have been placed on the market in the last five years received an offer within the same day of a viewing, with only 14% securing an offer after a second viewing.

The data also suggests that the younger generation are most prepared out of all age groups to take a more eager approach, with 18–34-year-olds acknowledged as most likely to adopt this mindset towards house buying. Some admitted to making an offer before seeing a property, in comparison to just 5% of 35–54-year-olds.

The average age of a first-time-buyer in the UK currently sits at 34, which is why this age group being quick to act could be pinned down to a lack of experience, coupled with fewer mortgage deals available on the market, the study suggested.

Tunnel vision

The data from Mpowered Mortgages also showed that, before making a first offer, buyers are seeing an average of three properties, while 40% of buyers only view two properties before deciding to make an offer on the home they set their sights on.

Pressure on buyers resulting in quick offers

The market is thriving with historical rates of activity as buyers race to secure their ideal property in the midst of a chronic imbalance between supply and demand. The current market climate and data findings show that offers are being made extremely quickly, despite common belief that a ‘slow-down’ is on the horizon

Stuart Cheetham, CEO at MPowered Mortgages, commented:

“The race to find a home can be a daunting prospect even more so now in an environment where mortgage rates are rising as part of the cost of living. Of the many hurdles a homebuyer faces, one element that can be largely controlled is the certainty of their mortgage and this will be even more important as rates continue to rise.” 

Considering selling? Take advantage of buoyant market and get your free online instant valuation today.

Houses aren’t the only things seeing a rise in prices, as every area of the UK recorded a growth in rent prices during September. Greater London alone saw a 2.5% increase, which helped to drive the average rent in the UK to £1,159 per calendar month. This is a notable 1.4% rise from the previous month.

Data from lettings insurance company, HomeLet, reveals that average rents across the UK (Excluding London) now stand at £971 PCM, a jump from 1% between August and September. Their Rental Index also found that the North-East saw the second largest monthly variance, with rents rising by 2.4% between August to September, boosting the average rent up to £609 PCM.

These figures are from data on achieved rents for just-agreed tenancies arranged in the most recent period – this provides a detailed insight into the lettings market, its current trends and consumer behaviour across the UK.

Why are rents rising?

UK rental growth has long been driven by mounting rental demand, and increasingly limited supply. This creates a cycle, whereby rising rents mean tenants are staying put, rather than moving to a property where they could end up paying more rent - contributing to the lack of supply which drove rents up in the first place.

Zoopla found that tenants are staying in rental properties for an extra five months in 2022, compared to five years prior.

Rightmove also acknowledged the same phenomenon, and noted that the number of new rental listings peaked for the year in June 2022.

Tim Bannister, Rightmove’s director of property data, said: “A shortage of rental homes and strong demand for the properties available has led to a greater number of tenants choosing to renew their leases and stay put, rather than re-enter a competitive rental market.”

“People who had been waiting to see what happened last year are now being faced with record rents, and so are seeking out properties where they can have more certainty over their outgoings, with all bills included becoming increasingly sought after.”

Will rent prices go down in 2023?

Most experts forecast that rents will continue to rise into 2023, albeit at a slower pace, as the cost-of-living crisis continues to take its toll on household incomes.

But, the localised element of the market means areas where demand is at its highest, could see rents continue to grow.

Rightmove’s Tim Bannister stated that it will take time for the difference between demand and supply to level out to see rents fall.

“The story of the rental market continues to be one of high tenant demand but not enough available homes to meet that demand,” he noted.

“The wide gap that has been created between supply and demand over the last two years will take time to narrow. Until then, this imbalance will continue to support asking rent growth. This has led to our revised forecast of an 8% rise in asking rents by the end of the year up from 5%.”

Lewis Green comments  "This year has seen Landlords looking to sell their properties due to heightened tax, increased mortgage rates and monthly profits dwindling away.  Now that rents have risen to combat some of these costs Landlords will now reconsider selling and we may see more stock come to the market to normalise the rent levels. It will be an interesting start to 2023 as we manage the numerous factors that the economy can be affected by. The property market is currently changing on a month-to-month basis. We are reacting fast to changing supply and demand, and ensuring the right marketing prices are used to attract tenants in the first place. Being too ambitious with the marketing rent could still leave your property empty regardless of the market."

As demand rises, is your portfolio expanding? Let us help you. Our fully managed service takes the stress out of letting - find out more today by visiting our website.

*HomeLet

As we approach the end of a turbulent financial year, many landlords in the UK will be weighing up their options going into 2023 and debating whether to remain in the buy-to-let market. Despite an uncertain economic outlook, we can take a look into what’s happening right now and decipher whether or not buy-to-let will continue to be a worthwhile investment going forward.

What’s happening to buy-to-let mortgages?

In the fallout from former Chancellor Kwasi Kwarteng’s renowned mini-budget, just like the rest of the market, buy-to-let loans took a hit.

The number of available products decreased to just 988 different deals in the wake of the announcement, compared with 1,942 before the mini-budget, according to Zoopla.*

This is due to interest rates increasing significantly since the beginning of the year as a result of the hikes to the Bank of England’s base rate, which is the official cost of borrowing.

However, the mortgage market is currently in state of flux. Rates have slightly fallen after some market confidence was restored by the appointment of Jeremy Hunt as the new Chancellor, and they may fall further as the cost of government borrowing continues to drop.

Are any new regulations being introduced in 2023?

The government has pledged to introduce the Renters Reform Bill, which includes measures to protect renters from unfair rent increases and evictions. Homes will also have to meet minimum standards and it will become easier for renters to have pets.

The changes are centred around improving the quality of homes in the private rental sector, with the government estimating that 21% of properties are currently unfit.

However, the new bill will not lead to significant extra costs (if any) for landlords who already maintain high standards.

What’s happening with rents?

Rental rates are currently rising in line with mortgage rates. Data from Zoopla’s latest Rental Market Report found that new rental rates have increased by £115 during the past year to average at £1,051.*

This sharp spike is due to the disparity between supply and demand in the sector. With too many landlords exiting the market due to uncertainty, there are too few properties available in the private rental sector to catch up with current demand.

The number of rental homes on the market is currently around half the level seen during the past five years.* Meanwhile, the rate of demand for a rental property is around 142% higher than five years prior, according to Zoopla.*

We can expect that the trend of demand outstripping supply is likely to continue into 2023, putting further upward pressure on rents.

Should I purchase a buy-to-let property?

Those looking to invest should not be deterred by the current conditions. In fact, with rental demand soaring, first-time buyers postponing their step onto the property ladder for the time being, and rents reaching new highs, you are likely to be in a strong position if you choose to invest now.

What’s the outlook?

The buy-to-let market – like the rest of the market – is likely to encounter a few ‘bumps’ in the coming year as a result of hiked-up mortgage rates and the cost-of-living squeeze.

But with demand far outweighing supply for rental homes, and strong rent increases expected going into 2023, property investment remains a safe bet over the long term, in spite of any short-term hurdles.

Contact our team today for advice.  

Zoopla*

January is a time of clarity, after shaking off the tinsel and pine needles, it’s the time to return to everyday life with intentions of improving it – which is why plans for moving often come into fruition at this time of year.

If you have some reservations about putting your house on the market so soon after Christmas, here are some reasons not to worry and why in fact, January could be the perfect time to sell…

New Year, new home

Buyers on the market at this time of year have a completely different mindset than usual. January can feel like a page turned for many people, with plans for a new life right in the margins. You’re less likely to run into time wasters and tyre kickers in the New Year. People looking for a home at this time are serious about their plans, and if your home happens to match their criteria; you’re in luck.

Boast your home’s best features

Smart buyers will look for a home in the winter. Not only to avoid the summer frenzy, but also because cold weather is far more revealing, and homes can potentially look their worst in the winter. However, this is a great window of opportunity for sellers. Your agent will be able to showcase the comforts of your home with staging so that your bright, warm and welcoming house contrasts against the dark and cold. A cosy refuge from the cold that holds up nicely in the Winter is bound to look even better when the weather cheers up, and this prospect is certain to draw in buyers. 

On the move

In the wake of the holiday season, January is known for being the busiest time of year when it comes to employee redistribution and staff changes. With many people working from home, a change of job may be the push needed for a change of working environment; instead of moving offices, people will be moving to new homes with better office space. 

Now is also the perfect time for first-time-buyers to take their first step onto the property ladder. After spending Christmas indoors with family or in a small apartment, a change in environment could be just the thing they need. 

Less competition

The winter months are a great time to put your house up for sale, particularly in January when the seasonal lull is still wearing off and fewer properties are on the market. You won’t need to fight for buyers’ attention, and the imbalance of supply and demand could be great news for sellers, as buyers know their options are fewer. It’s also easier to make your home stand out from a (smaller) crowd of homes on the market, and if yours has something special to offer, it won’t stay on the market for very long. 

The green element

EPC ratings are becoming increasingly important, and the cold weather will allow you to show off your home’s energy efficiency. Buyers are becoming more conscious about energy bills and individual environmental impact at the moment, and a cosy property with an impressive EPC rating has never been more attractive to buyers than right now. 

Ready to get your home on the market? Speak to our team of experts today to get started.