The housing market once again exceeds expectations after a poor reception from the chancellor’s mini-budget and regular talk of a possible slowdown, as current research suggests that in 2022, almost a third (31%) of properties are now receiving offers within an hour, compared to a mere 7% in 2018.

Over a five-year period, almost one in five (17%) properties received an offer within one hour of a viewing. An even more notable 7% of buyers made an offer on a property without attending an in-person viewing, according to data from MPowered Mortgages.

The data also outlined that properties receiving an offer in a day is up over the same period, rising from 26% in 2018, to almost half (48%) by 2022. Around 12% of homes have received an offer without a viewing this year, which could be a result of social norms shifting in light of the COVID-19 pandemic, where remote/virtual viewings became the new normal. The data showed a substantial jump in buying without viewing, up from 7% in 2018.

 Lewis commented "Our buyers now seem to really know what they are looking for and are struggling to find it. In most cases having a mortgage offer in place and therefore keen to secure a property, to utilise the mortgage terms they have, once they find a property match, they don’t hesitate."

With the Central London market also experiencing new requests from overseas buyers, looking to take advantage of the weak pound, sensibly priced properties are even more attractive and again, buyers aren’t hesitating to make their decision, whether they can make the journey to visit or not.

Strong demand and competitive buyers

To find out more about current buying behaviour, the fintech mortgage lender has launched a House Pace Index, driven by market conditions, government intervention within the property market, and consumer behaviour of wanting to ‘buy now’.

The research revealed that 38% of properties that have been placed on the market in the last five years received an offer within the same day of a viewing, with only 14% securing an offer after a second viewing.

The data also suggests that the younger generation are most prepared out of all age groups to take a more eager approach, with 18–34-year-olds acknowledged as most likely to adopt this mindset towards house buying. Some admitted to making an offer before seeing a property, in comparison to just 5% of 35–54-year-olds.

The average age of a first-time-buyer in the UK currently sits at 34, which is why this age group being quick to act could be pinned down to a lack of experience, coupled with fewer mortgage deals available on the market, the study suggested.

Tunnel vision

The data from Mpowered Mortgages also showed that, before making a first offer, buyers are seeing an average of three properties, while 40% of buyers only view two properties before deciding to make an offer on the home they set their sights on.

Pressure on buyers resulting in quick offers

The market is thriving with historical rates of activity as buyers race to secure their ideal property in the midst of a chronic imbalance between supply and demand. The current market climate and data findings show that offers are being made extremely quickly, despite common belief that a ‘slow-down’ is on the horizon

Stuart Cheetham, CEO at MPowered Mortgages, commented:

“The race to find a home can be a daunting prospect even more so now in an environment where mortgage rates are rising as part of the cost of living. Of the many hurdles a homebuyer faces, one element that can be largely controlled is the certainty of their mortgage and this will be even more important as rates continue to rise.” 

Considering selling? Take advantage of buoyant market and get your free online instant valuation today.

While the market continues to change and grow in today’s climate, in order to look forward and predict future trends, it’s important to look back. New research from GetAgent tracked house price data going back as far as the 1970s, adjusting for inflation, to see which decade has been the most fruitful for the nation’s homeowners. *

The research delves back into January 2010, when the average UK house price was £167,469, and climbed to £231,792 by the end of the decade at a 38.4% increase. However, after adjusting for inflation, the rate of house price growth recorded between January 2010 and December 2019 sits at around 14.8%, which was the second lowest rate of house price growth in any of the past five decades.

In fact, it’s only been the 90s, when the market has posted the worst performance, with house prices increasing by just 9.7% after adjusting for inflation.

The noughties was by no means, a bad decade for homebuyers, but it still ranks just third where inflation-adjusted house price growth is concerned, with the average UK house price rising by a notable 66.8%.

The research placed the 70’s in second place of the ranking, with house prices climbing by 69.8% after adjusting for inflation, leaving the 80’s to be crowned the best decade to have bought a home.

After adjusting for inflation, the average UK house price was just £66,783 back in January 1980. By the end of the decade, the cost of buying bricks and mortar had climbed to £127,207, a 90.5% increase.

Colby Short, Co-founder and CEO of GetAgent.co.uk, commented: “There’s plenty of reasons why we may argue one decade was better than the rest, but when it comes to house price appreciation, the eighties takes it by some margin.”

"Even after adjusting for inflation, today’s generation of homebuyers may well find it unfathomable that the average home cost just shy of £67,000 back in 1980. So, while today’s buyers have had to contend with some of the lowest levels of housing affordability in history, they may well spare a thought for those who saw the cost of buying increase at such an alarming rate during their lifetime.”

"With the market currently running red hot and no end in sight despite the wider economic landscape, it will certainly be interesting to see where we finish by the end of this decade, and if the eighties will finally be relieved of the crown when it comes to the highest rate of house price appreciation in a single decade.”

Do you know how much you could achieve for your home? Book a valuation with our local experts today.

Houses aren’t the only things seeing a rise in prices, as every area of the UK recorded a growth in rent prices during September. Greater London alone saw a 2.5% increase, which helped to drive the average rent in the UK to £1,159 per calendar month. This is a notable 1.4% rise from the previous month.

Data from lettings insurance company, HomeLet, reveals that average rents across the UK (Excluding London) now stand at £971 PCM, a jump from 1% between August and September. Their Rental Index also found that the North-East saw the second largest monthly variance, with rents rising by 2.4% between August to September, boosting the average rent up to £609 PCM.

These figures are from data on achieved rents for just-agreed tenancies arranged in the most recent period – this provides a detailed insight into the lettings market, its current trends and consumer behaviour across the UK.

Why are rents rising?

UK rental growth has long been driven by mounting rental demand, and increasingly limited supply. This creates a cycle, whereby rising rents mean tenants are staying put, rather than moving to a property where they could end up paying more rent - contributing to the lack of supply which drove rents up in the first place.

Zoopla found that tenants are staying in rental properties for an extra five months in 2022, compared to five years prior.

Rightmove also acknowledged the same phenomenon, and noted that the number of new rental listings peaked for the year in June 2022.

Tim Bannister, Rightmove’s director of property data, said: “A shortage of rental homes and strong demand for the properties available has led to a greater number of tenants choosing to renew their leases and stay put, rather than re-enter a competitive rental market.”

“People who had been waiting to see what happened last year are now being faced with record rents, and so are seeking out properties where they can have more certainty over their outgoings, with all bills included becoming increasingly sought after.”

Will rent prices go down in 2023?

Most experts forecast that rents will continue to rise into 2023, albeit at a slower pace, as the cost-of-living crisis continues to take its toll on household incomes.

But, the localised element of the market means areas where demand is at its highest, could see rents continue to grow.

Rightmove’s Tim Bannister stated that it will take time for the difference between demand and supply to level out to see rents fall.

“The story of the rental market continues to be one of high tenant demand but not enough available homes to meet that demand,” he noted.

“The wide gap that has been created between supply and demand over the last two years will take time to narrow. Until then, this imbalance will continue to support asking rent growth. This has led to our revised forecast of an 8% rise in asking rents by the end of the year up from 5%.”

Lewis Green comments  "This year has seen Landlords looking to sell their properties due to heightened tax, increased mortgage rates and monthly profits dwindling away.  Now that rents have risen to combat some of these costs Landlords will now reconsider selling and we may see more stock come to the market to normalise the rent levels. It will be an interesting start to 2023 as we manage the numerous factors that the economy can be affected by. The property market is currently changing on a month-to-month basis. We are reacting fast to changing supply and demand, and ensuring the right marketing prices are used to attract tenants in the first place. Being too ambitious with the marketing rent could still leave your property empty regardless of the market."

As demand rises, is your portfolio expanding? Let us help you. Our fully managed service takes the stress out of letting - find out more today by visiting our website.

*HomeLet

Home staging is a specialised skill which involves creating the perfect atmosphere in your home using furniture and accessories, plants and lighting, to garner buyer interest for your property and sell it faster, for the best price.

Home staging is still a fairly new concept, but this doesn’t diminish the importance of it on today’s housing market, here’s why: 

The evidence

As evidenced in the research by the Home Staging Association UK, staged properties sell on average, twice as fast and get increased sales price.* 

At Greenstone we have both advised vendors to stage properties and also paid for staging as part of our Agency Terms to clients and seen the benefits directly.

Visual appeal matters

Most prospective buyers will not be able to imagine living in a home that’s empty or on the flip side, cluttered. If a property is vacant of furniture, or is not looking at its best, potential buyers will struggle to envision its full potential or imagine making the home their own. If buyers can’t picture themselves living in the property, they are unlikely to commit to buying it.

Selling more than just the property

When looking for their next potential home, prospective buyers will seek out a place that the reflects the lifestyle they aspire to, rather than the lifestyle they currently have. The type of property most people choose to buy and how much they are willing to pay is directly related to how good the property makes them feel when they browse through images and step inside. If the property represents a lifestyle that a buyer aspires for, then they’ll most likely be willing to pay more for it.

Playing to its strengths

Every property has its setbacks, which is why it’s important to highlight its key selling points until they overshadow any of the downsides. Staging focuses the eye and attention of the home’s strengths and detracts from anything that could be deemed unsightly. If a potential buyer falls in love with your home, they are likely to turn a blind eye to any minor repairs and improvements they’ll need to make once they move in. In an empty property, everything is on display and even minor defects can become a major sticking point.

Get ahead of competition

For every attractive home, there’s another one right around the corner, and staging could be the thing that sets yours apart from the rest. The first thing buyers do when looking for a home is browse properties online, and the listings with most attractive images will be the ones that garner the most clicks. If other properties in your area are on board with the concept of property staging and your listing photos haven’t been staged, your home could fall behind in the ranks as your property’s pictures may not match up to the same standard.

Hiring a property staging specialist will cost you short term but the profits will be abundant when your house is sold. Staging specialists can offer useful tips and advice on how best to prepare your home for sale, and can also help with other important details from clearing and decluttering, to moving furniture, and finishing with those all-important final touches for a viewing.

Looking for advice on selling your home? Get in touch today and let us help you.